Friday, 21 June 2013

Concept of Communication




Communication is defined as the process by which information is used between individuals and or organizations by means of previously agreed symbols (Little, 1981). It is the exchange of meaning between individuals through a common system of symbols. Communication can therefore be said to be the transfer of information from a sender to a receiver with the intent of the information to be understood by the receiver (Koontz et al, 1984). Kolawole and Akinyele (2002) remarked that communication involves all the methods, means and media of communication; all the channels networks, and systems of communication; and all person-to-person exchange. It is therefore not excluded to all aspects of information flow (vertical, horizontal, diagonal or semi-vertical) and various communication skills. According to Unuigbe (2002) communication is a process which includes all arts of transmitting message to channels which link people, to the language and symbol codes which are used to transmit message, the means by which messages are received and stored, the rules, customs, conventions which define and regulate human relationship and event.
        It therefore implies that communication involves sending and receiving messages, information, ideas, instructions or intentions and is therefore necessary for linking together the various departments, programmes, activities and services in an organization. It is a meaningful interaction and exchange of information, feelings, ideas and signs among members of a group. Admittedly, Myers and Myers (1980) are of the opinion that communication is the most vital management tool in decision making, achieving organizational goals and obtaining feedback; hence it is said to be the thread that holds the various interdependent parts of an organization together. Ubeku (1975) affirmed that one communicate in work situation when he passes relevant information to persons who need to know and are in position to use the information because it affects his work. In this regard, it is therefore positive to present communication as the provision and passing of information and instruction enabling an organization to achieve its set goals and the staff being well informed of management plans and policies.
        Communication in general terms is seen as a process during which message is conceived by a sender, encoded and relayed via a particular route to the receiver who then decodes and interpret it and finally confirms to the sender that it has been understood (Soola, 1998). It therefore goes to show that for communication to take place various methods are used including face-to-face and in writings whose major goal is changing the consciousness and behaviour of the message encoder and decoder to the extent that the decoder responds with feedback to the sender. Unuigbe (2002) averred that there is need for link between the encoder through the channels before an effective feedback can is achieved.
        In communication, the ultimate goal is for the receiver to successfully decode the sender’s coded message and send positive feedback to suggest that his/her subsequent is congruent with the shared experience contained in the communicated message (Uka, 1999). In this stead, it could be said that communication is the transfer of information form one person to another to make certain that their thoughts are  completely understood as effective communication is extremely important for managers because it is the necessary process by which the management function of planning, organizing, leading and controlling is established. It is the lubricant which makes the machinery of management function smoothly (Ogochukwu and Uzoamah, 2002).

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