
Nicholas Johnson is of he view that television educates us away from life and far away from our individuality. It drives us to line up at the counters of drug stores and supermarkets, shaping our needs and wants and ultimate us into the molds that are the products. Not only does it explicitly peach conspicuous consumption, status consciousness, sex exploitation and fantasy words of quick solutions even the settings and subliminal message are commercial for the consumption style of life. Most of the luxuries and many of the so-called comforts of life are not only indispensable but positive hindrance to the elevation of mankind. Henry David theory, it casual mention on television can affect viewer's attitudes and behaviour.
Little reported that the romance of movies not just in those stories and those people on the screen but in the adolescence dream of meeting others who feel as you do about what you have seen. It would be extremely difficult for young people on the basis of what they see now in the movies to have any clear picture of the important things in the country and the world, and the things human beings must believe. Our media apparently are suggesting to them that nothing is important, that everything is absurd and ridiculous and utterly trial. And this is intolerable. Kenneth B. Clark Prof of psychology at City College of the University of New York). According to Biagi (1989), infact, it has been speculated that the mass media set the agenda for much of what we do. The media are often telling us what should and should not be important to us socially, culturally, educationally, politically and economically.